Tag Archives: Amazon

Day 7 of 12 Days of Christmas : 7 Swans a-Swimming & Company

swan and cygnets swimmingAt least our heroine’s True Love has shifted from domestic to wild birds with the Day 7 offering. And not just a wild bird but a truly beautiful one, with mythological and poetic pedigree to boot.

The swan is one of the creatures that mates for life, according to legend and, to some extent, ornithological observation. (Not 100%, apparently; but a significant percentage of couples stick together.)

Allegedly it also sings only once, at the point of death – hence the exquisitely mournful Orlando Gibbons motet 

So at last we have here a gift with real subtext: love, loyalty and death. Not that jolly maybe. But certainly romantic. Hmm. Possibly a bit late, given the bird shit that must be surrounding his lady love’s residence by now. Continue reading

Is your Blurb boring? Add visual impact

visual impact for blurbs

 

When potential readers look at your book on Amazon, does the blurb have impact?

Or do they ignore it because it looks boring?

If so, this is the blog for you — how to fill out that description box on KDP to give your blurb visual impact.

 Your Blurb Text

This guide is not about how to write your blurb text. You’re a writer. It’s what you do, isn’t it?

“True,” you reply, grimacing, “but I write novels, not 80-word blurbs. Blurb-writing is hell on wheels.”  Most writers would sympathise, so here’s a link to an excellent blog about writing back cover blurb by K J Charles who is both an accomplished writer and a professional editor.

For this blog, I’m concentrating on how to give your wonderful blurb visual impact.

Among other advice in the K J Charles blog is: “keep it short”. When potential buyers see your book on Amazon, they normally see only the start of your blurb. Unless your opening lines have visual impact, readers may not click to read the rest. And if they don’t read your blurb, they probably won’t buy your book, either.

Visual impact catches readers eye

Catching the reader’s eye matters

Adding Visual Impact with HTML Codes : A Worked Example

For a How To guide like this, we need a real-life example. Continue reading