Male servants conveyed the right image
In the Georgian and Regency periods, higher social standing was demonstrated by having more and more male servants, like footmen. If they wore livery, so much the better. If they had little to do, employers did not care Ostentation was all.
In 1777, Lord North (often called “the Prime Minister who lost America”) proposed to tax male servants at a guinea a man to help pay for the American wars. He reckoned that some 100,000 menservants were kept for purposes of “luxury and ostentation”. (The tax was increased in 1785 and not completely repealed until 1889. You can read more about it in an extensive article on The Regency Redingote.)
The cost of keeping bewigged footmen increased again in 1795 when the tax on powdered hair began to be enforced, at a guinea a head. Opponents of the then Prime Minister, William Pitt, stopped using powder themselves. They began to apply the term “guinea-pigs” to those gentlemen who still powdered their hair, and so paid the guinea in tax. Continue reading