Category Archives: books

Promoting a book : tips from Liz Fielding

“One of my first bosses in the industry told me that publishing is a hits-based business. Publish enough books, the hits will buoy up the titles that don’t sell many copies. Now more than ever, it feels like there’s often a push from on high for more volume – throw more at the wall and more will stick – but often, it’s very much a case of more for less: more books without more marketing spend; more output but no more budget for quality editorial and design; more authors but no more resourcing to ensure good author management.”

From an article in The Bookseller, May 2nd(NB the link may not be accessible for everyone).

GOOD NEWS!

Murder among the Roses by Liz FieldingGood news for Liz Fielding fans!

She has a new book out!

This time she’s giving us a mystery set in one of her much-loved English country towns, Murder Among the Roses. I pre-ordered it and read it in one gulp, deep into the night. I can tell you, it has her signature tone of kindly humour, allied with a cracker of a mystery!

As a fellow writer who is pretty clueless about all things marketing, I wanted to ask Liz about the practicalities of promoting a book which is, for her, a new type of story.

Promoting a book: when to start and who does what

Q1  When did you start to tell people about Murder Among the Roses, Liz?
Has it set you any new challenges?
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Plotting the perfect crime…

Switching Genres…

Image by Davie Bicker from Pixabay

I’ve been a published romance writer for more than thirty years now. That’s seventy books for Harlequin Mills and Boon and a few more for other publishers.

I was in a groove – some people might call it a comfortable rut – but I was producing books that enough people loved to keep me in contract and an advance and royalties coming in.

It’s hard to give up that up just because you’ve had a story in your head for a very long time that refuses to go away.

When you’ve had that security for thirty years, to write a book in a totally different genre — crime — on spec, with no publisher, no advance or promise of publication is like stepping off a cliff.

Sink or swim?

Image by J Garget from Pixabay

Maybe it was lockdown, the sense that life was out of control and might never be the same again. The sense that if I didn’t do it now, then when? That if I didn’t take the risk, would I go to my grave regretting that I didn’t have the courage, or the self-belief that had the “do it now” bells ringing.

I’d delivered the last of the books on my current contract. I could take six months out for a passion project – I knew the story – inspired by a documentary I’d seen. I had my victim, I had my murderer, I had my “sleuth”.

I’d lived with them in my head for a long time. I could give them six months of my life.

The Beginning…

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Romance Reading Month

I suppose it was inevitable that February should become Romance Reading Month. There’s St Valentine doing his bit on the 14th to remind the world that romantic love is a) universal b) important and c) can be awkward. The material of good stories, in fact.

It seems to me that Valentine’s Day gets increasing attention every year. Partly this is because Bloggins’ Aniversary And Activity Day has long been the jobbing editor’s lifeline to fill an blank column or an empty four minutes on broadcast magazine programmes.

Clearly there’s even more and more slots to fill these days, what with social media ‘n’ all. And, frankly, St Valentine doesn’t face many candidates for rival celebration attention in the shortest month. Ground Hog Day anyone?

Spring in the Air?

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Georgette Heyer: Debut With Highwayman

Georgette Heyer The Black MothConstable published Georgette Heyer’s debut novel, The Black Moth, in September 1921. Houghton Miflin brought it out in the USA. Last year I celebrated its centenary with a blog on Who made Georgette Georgian.

Initially, the book attracted perfunctory but largely friendly reviews. Indeed, a cracker in the Boston Evening Transcripts of 23 November even took a stab at imitating the book’s faux Georgian narrative style. Interestingly, Heyer is a whole lot better at it than the reviewer. His delight in his own efforts cannot quite disguise several errors in his account of the story. We forgive  him for the entertainment value. And he does make it sound like a good fun read. So it probably wasn’t bad for sales.

Anyway, the book was a commercial success pretty much immediately.

Wot The TLS Said

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Books Set in Bookshops

Reading Recs

I was talking to my daughter over lunch the other day about the books we’re reading.

She belongs to a book group that reads “serious” fiction and, coming up on their list is Lessons in Chemistry, by Bonnie Garmus. It’s a book much loved by Sophie Weston and I have taken advantage of Amazon’s “download a sample” button to get a feel for the voice, the story.

Reading cozy crime

My daughter and I talked about a crime series that I’ve read (not cozy) Harry Bingham’s Fiona Griffiths series. Annoyingly, it appears to have stopped, leaving a lot of questions unanswered.

She downloaded the first book but she’s not sure. She didn’t quite take to the main character and while I read very fast on kindle, she listens on audio (she has three children and doesn’t have time to sit down with a book) which gives the listener a surprisingly different experience.

I knew the series was set in Wales but she was getting the accents, which can make listening hard work.

Books set in bookshops

Then, because I enjoy cozy crime, she mentioned a book by Helen Cox, called A Body in the Bookshop that she thought I might like and we started talking about how many books are set in and around bookshops.

Amy suggested I try the Pultizer prize winner, The Sentence by Louise Erdrich, which was on her book group list. Time for another sample because there is something inherently appealing about a book set in a bookshop.

I fell in love with Helen Hanff’s 84 Charing Cross Road a lifetime ago – and Anthony Hopkins in the film, playing the man with whom she had a long and profitable correspondence.

Anne Bancroft fell in the love with the book, too, and her husband, Mel Brookes, bought the film rights so that she could play Helen.

Romances set in bookshops

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Cover help and a Free Book Giveaway

I’m desperately in need of cover help.
Basically, I can’t decide between two different covers for the Christmas book that I’m about to republish. I’ve revised and extended it and I want it to be right. So I’m asking for advice here.

Please tell me which cover you think I should choose. Continue reading

Reader Loves Book

inner Reader“One of the great problems of attracting attention to a new book,” said a much loved novelist friend of mine, “is that Writer Writes Book is a crap headline.” Reader Loves Book, sadly, is not much better.

X Thousand Readers Love Book might do the business. Publishing phenomenon – which could include contested auction, record advance, film deal or all three – would be even better. That’s talking about cold hard cash, not ephemeral stuff like love.

Actually, even the last headline probably wouldn’t intrigue me as much as Reader Hates Book So Much She Throws it in Bin. Because that’s serious feeling there. And yes, I admit I have done it, but only twice and I’m not proud of it. Continue reading

Romantic Novelists in Wodehouse and Christie

resolution by letterA couple of weeks ago I gave a talk about romantic novelists in fiction and how they compared with the real thing. To be more precise, it was PG Wodehouse’s romantic novelists. Regular readers of this blog will remember that I have blogged about them before. (I am a huge fan of Rosie M Banks, before you ask.)

Two interesting things emerged from my researches. First, while PGW exaggerated some aspects for comic effect, in general he was pretty respectful of their work ethic – and success!

The second was – those exaggerations. I assumed they had sprung, new-minted, from the Master’s imagination. But just a bit of digging found that PGW had sources on which he might well have modelled even the most egregious. Glug. Continue reading

The Garden in Fiction…

The secret garden…

“If you look the right way, you can see that the whole world is a garden.”

I imagine, for most of us, our first encounter with a garden in fiction will be Frances Hodgson Burnett’s wonderful book, The Secret Garden. The garden, locked away by a grieving man, is where Mary Lennox, with the help of a friendly robin, and two new friends, discovers a hidden world full of magic and life that transforms all their lives.

“The Secret Garden was what Mary called it when she was thinking of it. She liked the name, and she liked still more the feeling that when its beautiful old walls shut her in no one knew where she was. It seemed almost like being shut out of the world in some fairy place. The few books she had read and liked had been fairy-story books, and she had read of secret gardens in some of the stories. Sometimes people went to sleep in them for a hundred years, which she had thought must be rather stupid. She had no intention of going to sleep, and, in fact, she was becoming wider awake every day which passed at Misselthwaite.”

Much has been made during the last couple of years of the healing power of nature. That is what Mary’s secret garden does, for her, for her sickly cousin and for her grieving uncle.

The garden as paradise

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Beau Brummell has lots to answer for…

This last week, I’ve been comfort-reading, which means Georgette Heyer. And the influence of Beau Brummell crops up an awful lot.

James Purefoy as Beau Brummell

James Purefoy as Beau Brummell

He is there, even in novels like Arabella that are set after his flight to France. Brummell might be gone from the scene, literally, but he’s still around, in spirit.

cartoon of Regency dandy 1818

Wadded shoulders and wasp-waist for the dandy

Until that moment [Arabella] had thought Mr Epworth quite the best-dressed man present; indeed, she had been quite dazzled by the exquisite nature of his raiment, and the profusion of rings, pins, fobs, chains, and seals which he wore; but no sooner had she clapped eyes on Mr Beaumaris’s tall, manly figure than she realized that Mr Epworth’s wadded shoulders, wasp-waist, and startling waistcoat were perfectly ridiculous. Nothing could have been in greater contrast to the extravagance of his attire than Mr Beaumaris’s black coat and pantaloons, his plain white waistcoat, the single fob that hung to one side of it, the single pearl set chastely in the intricate folds of his necktie. Nothing he wore was designed to attract attention, but he made every other man in the room look either a trifle overdressed or a trifle shabby. (Arabella, Chapter 6)

“Nothing he wore was designed to attract attention…” That could have been a description of Brummell himself. After all, Brummell was the one who said: “To be truly elegant, one should not be noticed.” Continue reading