Series Covers : but what says Series Covers to readers?
Earlier this week, our own Liz Fielding published a blog about her series covers over 30 years of her writing career. It was fascinating. And it made me think about brands and series.
What makes Series Covers?
Harlequin Mills & Boon have been producing different series for decades. Readers may be fans of one or more of these series. Perhaps they love Medicals (left), or Historicals (right).
Readers expect to be able to identify their particular series covers the moment they look at the shelves in the bookshop. It used to be easy because of the colour coding: for example, Medicals were the jade green shown above; Historicals were Dairy Milk Purple. Modern and Romance (of which more below) also had the swoosh against blue (for Modern) and orange (for Romance).
And within their favourite series, readers want to be able to pick out the authors whose books they love. Preferably without having to peer at tiny or barely legible print. The two cover images above don’t get very high marks on that front. It would have been easy to remedy, though.
To give the paying customers what they want.
Simples, no? Isn’t that what branding is about? Well… Continue reading →
Life is getting difficult for writers of Georgian and Regency romance
Shave? Our Regency heroes have traditionally been clean shaven. In fact a quick flick through Mills & Boon’s book of cover designs, The Art of Romance, has only one cover with any facial hair on a man. It is a small, neat moustache. I confess I haven’t read the book, but I am not convinced that he is the hero. However, a quick look in any street or on social media will tell you that beards are now becoming fashionable. Designer stubble is already creeping in, will full beards follow?
My latest Harlequin/Mills & Boon release is set in the Highlands in 1746, so I think we can get away with a small amount of facial hair…
Those who follow this blog will know that I often bang on about cover failings. I want my covers to be historically accurate. For me that means: no Regency heroes with beards or designer stubble; no twirling round the dance floor wearing knee-high boots; ladies in Regency costume that isn’t swathed in a tablecloth (see left); and hairstyles and accessories appropriate for the period.
It also helps if the cover models look vaguely like the characters in my story, but that’s a rant for another day 😉
Historically accurate backgrounds?
I’ve recently been mocking up a cover for a book I’m writing. It’s set in London in the period between Napoleon’s exile to Elba in 1814 and his return the following spring. My hero is a serving soldier who’s enjoying his first leave for 5 years.
I thought it could be good to show uniformed soldiers in the background on my cover. I found the image shown right.
Good covers are massively important and buyers, increasingly, rely on visuals (the cover) rather than the blurb. That was the latest advice from an independent bookseller at a Society of Authors virtual meeting in early 2021. The bookseller recommended authors aim for clear, concise, beautiful covers, with fewer words and, hence, more impact.
Professor Snape (left) may not be beautiful—and that’s not a cover, either—but he’s certainly clear and concise. And if he made you feel guilty, he’s had impact, too 😉
Criteria for Good Commercial Fiction Covers
Apart from being clear, concise and beautiful, a Good Commercial Fiction Cover Will…
make the genre clear immediately
represent aspects of the story to draw the potential buyer in
shout out the title
shout out the author’s name
work well in thumbnail
and SELL THE BOOK
That’s a pretty tall order and lots of covers fail it. Not only self-published covers, either.
This blog (based on a recent presentation I did for the Society of Authors) aims to help self-published authors work with cover designers like me to get clear, concise and beautiful covers that will sell the authors’ books. Continue reading →
Designer stubble, I contend, is the bane of a cover designer’s life, if she’s trying to create something that’s reasonably faithful to the Regency period.
Regency men often had side-whiskers, but their chins were clean shaven.
Today’s cover models? Not so much.
In fact, hardly at all.
Try typing “Regency gentleman” into any site that offers stock images — places like Shutterstock, Adobe, and so on. I bet that at least half of the images that come up will show a male model with designer stubble. Or a beard. On some sites, almost every single so-called “Regency gentleman” has chin hair of some kind. Continue reading →
Inspired by Liz’s super post last week, I am indulging myself this weekend because it is Mothering Sunday.
I have decided I am not going to write.
I am going to be reading.
But hang on, is reading an indulgence or a necessity?
We all need time off to recharge our batteries, refill the well, get our head together — whatever you want to call it. Sometimes it can be a good walk, or a browse around a museum, or just hanging out with friends.
I have just finished a book. Writing it, not reading it. It was Hard Work.
Nothing new there. No matter how sparkling the inspiration, how heady the enthusiasm to embark on this particular story, they are always a strain on the imagination, hard on the back and a slog at the keyboard. The reward is that moment of joyful relief when you’ve despatched it into the ether and it becomes your editor’s job to sort out mangled timelines, momentary slips into scatalogical dialogue and missing commas.
I have a busy writing year planned, but I seem to have spent the entire winter saying, “When I’ve finished the book…’
When I’ve finished the book I’ll get up to the V&A and take a look at the jewellery department. I’ve been there dozens of times but have somehow missed it and I’ve been inspired to visit by the documentary series Secrets of the Museum. Also on the list is the local Arts Society. I’ve been wanting to join for ages but couldn’t fit in another thing until I’d finished the book.
I usually write Regency romances. So I have to keep an eye on developments in the market. And covers are a vital part of getting readers to pick up a book.
What prompted a modern woman to pick up a Regency romance?
If I were to generalise from the many Regency covers I’m seeing these days, I’d say that quite a lot of them look too modern. They don’t say “Regency” to me.
I’m not sure whether it’s the heavy make-up, or the hairstyles, or the clothes, or just the knowingness that 21st century models seem to display. Whatever it is, very few of the females on today’s Regency covers look (to me) anything other than a modern woman playing at being in the Regency. Continue reading →
Have you ever met someone on the phone — a business colleague, perhaps — and created a mental image of them from voice and conversation alone? If you later met them face to face, how did the reality measure up to your mental picture?
I vividly remember doing just that with a woman who subsequently became a close colleague when I was working in London. From her voice on the phone, from her senior position in the organisation and from what she said to me, I pictured a middle-aged, rather motherly figure with mid-brown hair in a beautifully-coiffed jaw-length bob. It was a pretty strong mental picture, though I have no idea where it came from. Continue reading →