“One of my first bosses in the industry told me that publishing is a hits-based business. Publish enough books, the hits will buoy up the titles that don’t sell many copies. Now more than ever, it feels like there’s often a push from on high for more volume – throw more at the wall and more will stick – but often, it’s very much a case of more for less: more books without more marketing spend; more output but no more budget for quality editorial and design; more authors but no more resourcing to ensure good author management.”
From an article in The Bookseller, May 2nd(NB the link may not be accessible for everyone).
She has a new book out!
This time she’s giving us a mystery set in one of her much-loved English country towns, Murder Among the Roses. I pre-ordered it and read it in one gulp, deep into the night. I can tell you, it has her signature tone of kindly humour, allied with a cracker of a mystery!
As a fellow writer who is pretty clueless about all things marketing, I wanted to ask Liz about the practicalities of promoting a book which is, for her, a new type of story.
Promoting a book: when to start and who does what
Q1 When did you start to tell people about Murder Among the Roses, Liz?
Has it set you any new challenges? Continue reading