Tag Archives: Académie Française

Criteria for Plural Phenomenon : Pedantique-Ryter rants

The other week, when I was reading the news online — I do occasionally use the internet, in case you were wondering — I came across an advert from a major UK bank. It may be one of the largest in the world, but it certainly is not the most educated. crime scene tapeThe HSBC advert (for it was they!) said, roughly:

The criteria for our offer is X…

Not an exact quote, but the subject of the sentence was the word “criteria” and the verb was definitely “is”.  And I decided, on the spot, that I could never, ever bank with HSBC.

oops! key on keyboardEven the authors in the Libertà hive know better.
I mentioned it to dear Sophie on the telephone and I could hear her teeth grinding.
Quite right, too.

Sophie knew better. Why didn’t #hsbc ?

Criteria? Singular or Plural?

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