The designer is key to a book’s reception. Readers see the cover before they’ve read a word.
A confession here: it took me a while to realise that this blog entry had to be called Self-Publisher to Designer not Author to Designer. The problem is I haven’t got used to seeing myself as publisher. Getting closer, after this experience, though.
I am a writer. Yet, by opting to self-publish, I’ve engaged in a twenty-first century business (ouch!) with many aspects: editorial, physical and digital production, marketing, sales, communications (that’s PR to you and me) and finance.
Cover design is a whole new area for me. Before I self published, I sold my stories to big publishers. The cover was part of the deal. Sometimes a good part.
First Pitfall — Absent Author
Sometimes not so much. The Author’s input back then generally consisted of doing a précis of the story and describing the characters’ looks. The designer made of that what he/she would. It could be pretty weird. The cover design where the heroine’s only identifiable feature was a bad case of measles is burned into my soul.