I’m desperately in need of cover help.
Basically, I can’t decide between two different covers for the Christmas book that I’m about to republish. I’ve revised and extended it and I want it to be right. So I’m asking for advice here.
Earlier this week, our own Liz Fielding published a blog about her series covers over 30 years of her writing career. It was fascinating. And it made me think about brands and series.
What makes Series Covers?
Harlequin Mills & Boon have been producing different series for decades. Readers may be fans of one or more of these series. Perhaps they love Medicals (left), or Historicals (right).
Readers expect to be able to identify their particular series covers the moment they look at the shelves in the bookshop. It used to be easy because of the colour coding: for example, Medicals were the jade green shown above; Historicals were Dairy Milk Purple. Modern and Romance (of which more below) also had the swoosh against blue (for Modern) and orange (for Romance).
And within their favourite series, readers want to be able to pick out the authors whose books they love. Preferably without having to peer at tiny or barely legible print. The two cover images above don’t get very high marks on that front. It would have been easy to remedy, though.
To give the paying customers what they want.
Simples, no? Isn’t that what branding is about? Well… Continue reading →
Those who follow this blog will know that I often bang on about cover failings. I want my covers to be historically accurate. For me that means: no Regency heroes with beards or designer stubble; no twirling round the dance floor wearing knee-high boots; ladies in Regency costume that isn’t swathed in a tablecloth (see left); and hairstyles and accessories appropriate for the period.
It also helps if the cover models look vaguely like the characters in my story, but that’s a rant for another day 😉
Historically accurate backgrounds?
I’ve recently been mocking up a cover for a book I’m writing. It’s set in London in the period between Napoleon’s exile to Elba in 1814 and his return the following spring. My hero is a serving soldier who’s enjoying his first leave for 5 years.
I thought it could be good to show uniformed soldiers in the background on my cover. I found the image shown right.
Good covers are massively important and buyers, increasingly, rely on visuals (the cover) rather than the blurb. That was the latest advice from an independent bookseller at a Society of Authors virtual meeting in early 2021. The bookseller recommended authors aim for clear, concise, beautiful covers, with fewer words and, hence, more impact.
Professor Snape (left) may not be beautiful—and that’s not a cover, either—but he’s certainly clear and concise. And if he made you feel guilty, he’s had impact, too 😉
Criteria for Good Commercial Fiction Covers
Apart from being clear, concise and beautiful, a Good Commercial Fiction Cover Will…
make the genre clear immediately
represent aspects of the story to draw the potential buyer in
shout out the title
shout out the author’s name
work well in thumbnail
and SELL THE BOOK
That’s a pretty tall order and lots of covers fail it. Not only self-published covers, either.
This blog (based on a recent presentation I did for the Society of Authors) aims to help self-published authors work with cover designers like me to get clear, concise and beautiful covers that will sell the authors’ books. Continue reading →
It is a lovely feeling, a clean sheet with so many possibilities. New story, new characters, new settings. It’s the time I can let myself dream as I begin weaving the story.
That is the point I am at now.
I have an idea for the book and the settings will be Regency London and mainly (probably) at my hero’s country house. And it is summer.
I first began thinking about this idea in September, when my current work in progress was coming to an end. Now I wonder if I chose a summer setting because the seasons were changing? Maybe I was hoping to hang on to those hot days and balmy summer nights. But I shall be writing the story throughout the winter: bare landscapes, long nights, icy days.
It shouldn’t be a problem, I am a writer, aren’t I?
Designer stubble, I contend, is the bane of a cover designer’s life, if she’s trying to create something that’s reasonably faithful to the Regency period.
Regency men often had side-whiskers, but their chins were clean shaven.
Today’s cover models? Not so much.
In fact, hardly at all.
Try typing “Regency gentleman” into any site that offers stock images — places like Shutterstock, Adobe, and so on. I bet that at least half of the images that come up will show a male model with designer stubble. Or a beard. On some sites, almost every single so-called “Regency gentleman” has chin hair of some kind. Continue reading →
I usually write Regency romances. So I have to keep an eye on developments in the market. And covers are a vital part of getting readers to pick up a book.
What prompted a modern woman to pick up a Regency romance?
If I were to generalise from the many Regency covers I’m seeing these days, I’d say that quite a lot of them look too modern. They don’t say “Regency” to me.
I’m not sure whether it’s the heavy make-up, or the hairstyles, or the clothes, or just the knowingness that 21st century models seem to display. Whatever it is, very few of the females on today’s Regency covers look (to me) anything other than a modern woman playing at being in the Regency. Continue reading →
Cover design is a whole new area for me. Before I self published, I sold my stories to big publishers. The cover was part of the deal. Sometimes a good part.
First Pitfall — Absent Author
Sometimes not so much. The Author’s input back then generally consisted of doing a précis of the story and describing the characters’ looks. The designer made of that what he/she would. It could be pretty weird. The cover design where the heroine’s only identifiable feature was a bad case of measles is burned into my soul.