Tag Archives: criteria

Criteria for Plural Phenomenon : Pedantique-Ryter rants

  1. Beware the Apostrofly! says Pedantique-Ryter
  2. Pedantique-Ryter: English Daftisms
  3. Pedantique-Ryter: who or whom?
  4. Pedantique-Ryter: may or might?
  5. Pedantique-Ryter: Exclamation Marks Shriek
  6. Pedantique-Ryter: Less is More. Or Is It Fewer?
  7. Halloween imports we could do without? A Damely rant
  8. Pedantique-Ryter : Between You and I? Better than me?
  9. Right word : wrong place? Pedantique-Ryter rants
  10. Pedantique-Ryter : changing meanings, right and wrong
  11. Pedantique-Ryter: Could Have or Could Of?
  12. Pedantique-Ryter rants about incomprehensible words
  13. Incoherent English : a Pedantique-Ryter Rant
  14. Criteria for Plural Phenomenon : Pedantique-Ryter rants
  15. Clarity : Language Use and Misuse : Pedantique-Ryter rants

The other week, when I was reading the news online — I do occasionally use the internet, in case you were wondering — I came across an advert from a major UK bank. It may be one of the largest in the world, but it certainly is not the most educated. crime scene tapeThe HSBC advert (for it was they!) said, roughly:

The criteria for our offer is X…

Not an exact quote, but the subject of the sentence was the word “criteria” and the verb was definitely “is”.  And I decided, on the spot, that I could never, ever bank with HSBC.

oops! key on keyboardEven the authors in the Libertà hive know better.
I mentioned it to dear Sophie on the telephone and I could hear her teeth grinding.
Quite right, too.

Sophie knew better. Why didn’t #hsbc ?

Criteria? Singular or Plural?

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