The other week, when I was reading the news online — I do occasionally use the internet, in case you were wondering — I came across an advert from a major UK bank. It may be one of the largest in the world, but it certainly is not the most educated. The HSBC advert (for it was they!) said, roughly:
The criteria for our offer is X…
Not an exact quote, but the subject of the sentence was the word “criteria” and the verb was definitely “is”. And I decided, on the spot, that I could never, ever bank with HSBC.
Even the authors in the Libertà hive know better.
I mentioned it to dear Sophie on the telephone and I could hear her teeth grinding.
Quite right, too.
Incoherent English? Yes, another bee in the Pedantique-Ryter bonnet.
Radio 4 Today programme in the dock for incoherent speech
In a short interval between my summer educational tours, I happened to be listening to what the pundits maintain is the UK’s “must-listen” political programme — BBC Radio 4’s Today. I heard an interviewer ask a question that was incoherent.
To save that interviewer’s blushes, I shall not repeat the actual words used. The question was roughly along these lines:
“As a supporter of the Rational Incoherence Party, I’m sure our listeners will want to know whether you would support policy X.”
Question: who is the supporter of the RIP? [Note: As far as I know, no political party admits to that name. Perhaps one of them should?] Continue reading →
Almost every writing tutor — including Sophie and Joanna of this parish — will tell aspiring writers that it’s a really good idea to read aloud during the editing process, in order to judge whether the manuscript needs more work. Basically, if you fall over your prose while trying to read it aloud, you haven’t got it right. Yet.
Apparently, we and all the other tutors are guilty of logocentrism. (Is that another of those incomprehensible words that Dame Isadora was ranting about, a few weeks ago? Maybe, but I haven’t been able to ask her, because she’s off in one of the wilder parts of the world, advising some government panjandrums about communication skills. I imagine her audience is still reeling…)
Language is a writer’s basic toolkit. Writers — novelists, playwrights, poets, lyricists, and all the rest — use words to trigger emotional responses or to paint pictures in the minds of their readers and listeners.
How can we fail to see layers of meaning in creations like these?
the wine-dark sea (Homer, Ancient Greece)
sleep that knits up the ravelled sleave of care (Shakespeare: Macbeth, 1606)
nursing her wrath to keep it warm (Robert Burns: Tam O’Shanter, 1790)
moonless night in the small town, starless and bible-black (Dylan Thomas: Under Milk Wood, 1954)