Earlier this week, our own Liz Fielding published a blog about her series covers over 30 years of her writing career. It was fascinating. And it made me think about brands and series.
What makes Series Covers?
Harlequin Mills & Boon have been producing different series for decades. Readers may be fans of one or more of these series. Perhaps they love Medicals (left), or Historicals (right).
Readers expect to be able to identify their particular series covers the moment they look at the shelves in the bookshop. It used to be easy because of the colour coding: for example, Medicals were the jade green shown above; Historicals were Dairy Milk Purple. Modern and Romance (of which more below) also had the swoosh against blue (for Modern) and orange (for Romance).
And within their favourite series, readers want to be able to pick out the authors whose books they love. Preferably without having to peer at tiny or barely legible print. The two cover images above don’t get very high marks on that front. It would have been easy to remedy, though.
To give the paying customers what they want.
Simples, no? Isn’t that what branding is about? Well… Continue reading →
Liz Fielding, multi-award-winning author, celebrates her arrival in the Libertà Hive with a Romance Conference Diary, after Joanna’s blog about the RNA Conference. Welcome, Liz!
Liz is just back from Denver, where the Conference in question was that of the Romance Writers of America — and where her lovely Sheikh’s Convenient Princess was short-listed for the 2018 Short Contemporary Rita® Award.
LIZ’s ROMANCE CONFERENCE DIARY — Monday
Packing for Conference is ridiculous. You have no idea how cold the hotel is going to be. You do know it’s going to be steaming hot outside, so you pack twice as much as you need. Plus conference “swag”.
I checked in online and printed my boarding card. Tick. Car delivered me to Heathrow in good time. Tick. Bags dropped. Tick. Through security… Er, hello Border Control. I was drug swabbed! I mean, could it be any more ridiculous? Noticeably all the swabbees were women. The lady in front of me had a scented candle. I hadn’t taken the plastic pouch with my toiletries out of my hand luggage before it went through the x-ray machine. Slapped wrist. Don’t do it again. Continue reading →
This post on Going Indie was originally a guest piece on Sue Moorcroft’s blog. Many thanks to her for letting us repost it here, complete with new thoughts, several months on…
Back in November 2015, I wrote:
Why go indie? At the risk of stating the obvious, I’d say the answer is freedom.
Freedom to ride off into the sunset. What’s not to like?
Here’s an example of independent author freedom in action. As originally published, in the Harlequin Undone! series of short ebooks, His Silken Seduction was well under 50 pages. That was the length the line required, so that was the length I wrote. Simples!