I suppose it was inevitable that February should become Romance Reading Month. There’s St Valentine doing his bit on the 14th to remind the world that romantic love is a) universal b) important and c) can be awkward. The material of good stories, in fact.
It seems to me that Valentine’s Day gets increasing attention every year. Partly this is because Bloggins’ Aniversary And Activity Day has long been the jobbing editor’s lifeline to fill an blank column or an empty four minutes on broadcast magazine programmes.
Clearly there’s even more and more slots to fill these days, what with social media ‘n’ all. And, frankly, St Valentine doesn’t face many candidates for rival celebration attention in the shortest month. Ground Hog Day anyone?
Tweets urging us to respect romantic fiction have been appearing daily in my Twitter feed this week. There is even a new Twitter hashtag: #RespectRomFic.
After the events set out in my last blog, the Romantic Novelists’ Association wrote an open letter to the Sunday Times. It pointed out the significance of romantic fiction to UK publishing. It also took them to task about the paper’s neglect and, indeed, apparent ignorance of the genre.
There has been considerable follow up. Best seller Milly Johnson had an article in The Bookseller. To their credit, The Bookseller reached out, as the phrase goes, and commissioned it.