- Beware the Apostrofly! says Pedantique-Ryter
- Pedantique-Ryter: English Daftisms
- Pedantique-Ryter: who or whom?
- Pedantique-Ryter: may or might?
- Pedantique-Ryter: Exclamation Marks Shriek
- Pedantique-Ryter: Less is More. Or Is It Fewer?
- Halloween imports we could do without? A Damely rant
- Pedantique-Ryter : Between You and I? Better than me?
- Right word : wrong place? Pedantique-Ryter rants
- Pedantique-Ryter : changing meanings, right and wrong
- Pedantique-Ryter: Could Have or Could Of?
- Pedantique-Ryter rants about incomprehensible words
- Incoherent English : a Pedantique-Ryter Rant
- Criteria for Plural Phenomenon : Pedantique-Ryter rants
- Clarity : Language Use and Misuse : Pedantique-Ryter rants
The other week, when I was reading the news online — I do occasionally use the internet, in case you were wondering — I came across an advert from a major UK bank. It may be one of the largest in the world, but it certainly is not the most educated. The HSBC advert (for it was they!) said, roughly:
The criteria for our offer is X…
Not an exact quote, but the subject of the sentence was the word “criteria” and the verb was definitely “is”. And I decided, on the spot, that I could never, ever bank with HSBC.
Sophie knew better. Why didn’t #hsbc ?