When potential readers look at your book on Amazon, does the blurb have impact?
Or do they ignore it because it looks boring?
If so, this is the blog for you — how to fill out that description box on KDP to give your blurb visual impact.
Your Blurb Text
This guide is not about how to write your blurb text. You’re a writer. It’s what you do, isn’t it?
“True,” you reply, grimacing, “but I write novels, not 80-word blurbs. Blurb-writing is hell on wheels.” Most writers would sympathise, so here’s a link to an excellent blog about writing back cover blurb by K J Charles who is both an accomplished writer and a professional editor.
For this blog, I’m concentrating on how to give your wonderful blurb visual impact.
Among other advice in the K J Charles blog is: “keep it short”. When potential buyers see your book on Amazon, they normally see only the start of your blurb. Unless your opening lines have visual impact, readers may not click to read the rest. And if they don’t read your blurb, they probably won’t buy your book, either.
Catching the reader’s eye matters
Adding Visual Impact with HTML Codes : A Worked Example
For a How To guide like this, we need a real-life example. Continue reading