Earlier this week, our own Liz Fielding published a blog about her series covers over 30 years of her writing career. It was fascinating. And it made me think about brands and series.
What makes Series Covers?
Harlequin Mills & Boon have been producing different series for decades. Readers may be fans of one or more of these series. Perhaps they love Medicals (left), or Historicals (right).
Readers expect to be able to identify their particular series covers the moment they look at the shelves in the bookshop. It used to be easy because of the colour coding: for example, Medicals were the jade green shown above; Historicals were Dairy Milk Purple. Modern and Romance (of which more below) also had the swoosh against blue (for Modern) and orange (for Romance).
And within their favourite series, readers want to be able to pick out the authors whose books they love. Preferably without having to peer at tiny or barely legible print. The two cover images above don’t get very high marks on that front. It would have been easy to remedy, though.
To give the paying customers what they want. Simples, no? Isn’t that what branding is about? Well… Continue reading →
Incoherent English? Yes, another bee in the Pedantique-Ryter bonnet.
Radio 4 Today programme in the dock for incoherent speech
In a short interval between my summer educational tours, I happened to be listening to what the pundits maintain is the UK’s “must-listen” political programme — BBC Radio 4’s Today. I heard an interviewer ask a question that was incoherent.
To save that interviewer’s blushes, I shall not repeat the actual words used. The question was roughly along these lines:
“As a supporter of the Rational Incoherence Party, I’m sure our listeners will want to know whether you would support policy X.”
Question: who is the supporter of the RIP? [Note: As far as I know, no political party admits to that name. Perhaps one of them should?] Continue reading →