“One of my first bosses in the industry told me that publishing is a hits-based business. Publish enough books, the hits will buoy up the titles that don’t sell many copies. Now more than ever, it feels like there’s often a push from on high for more volume – throw more at the wall and more will stick – but often, it’s very much a case of more for less: more books without more marketing spend; more output but no more budget for quality editorial and design; more authors but no more resourcing to ensure good author management.”
From an article in The Bookseller, May 2nd(NB the link may not be accessible for everyone).
Good news for Liz Fielding fans!
She has a new book out!
This time she’s giving us a mystery set in one of her much-loved English country towns, Murder Among the Roses. I pre-ordered it and read it in one gulp, deep into the night. I can tell you, it has her signature tone of kindly humour, allied with a cracker of a mystery!
As a fellow writer who is pretty clueless about all things marketing, I wanted to ask Liz about the practicalities of promoting a book which is, for her, a new type of story.
Promoting a book: when to start and who does what
Q1 When did you start to tell people about Murder Among the Roses, Liz?
Has it set you any new challenges? Continue reading