Tag Archives: newspeak

Pedantique-Ryter is reaching out to wring necks

a giant monster reaching outHas anyone been reaching out to you lately?
No, I don’t mean reaching out like the monster we see here, though there are monstrous doings afoot.

I’m talking about the nasty kind of reaching out newspeak (© G Orwell) that apparently means “contact” or “get in touch with”. You might have read it, for example, in those interminable emails about how important you, the customer, are to business X and how much X values your input. So they invite you to start “reaching out” to X’s “customer care” team to give X feedback on how wonderful they are (not).

[I may have to come back to “customer care” one of these days.]

Dross, Rubbish, Junk, Debris, Detritus? Take your pick…

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