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Pedantique-Ryter rants about incomprehensible words

In a recent newspaper column about methods of drying hands, I read the following (to me) incomprehensible paragraph:

The fundamental superiority of paper never looked to be in doubt, though. With paper, you didn’t have to wait restlessly for half a minute for the dryer to finish its bloviation. You didn’t have to fear a malfunction. You could dab at spots on your tie, or dry a washed face, or wipe sweat from your brow.

Bloviation?
No, me neither.

The piece, by Samanth Subramaniam, was about the struggles between the producers of paper towels and hot-air hand dryers to win business in public toilets. I had a context; but the word remained incomprehensible.

I consider myself reasonably well educated and yet I was stumped.

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