Tag Archives: promotion

Promoting a book : tips from Liz Fielding

“One of my first bosses in the industry told me that publishing is a hits-based business. Publish enough books, the hits will buoy up the titles that don’t sell many copies. Now more than ever, it feels like there’s often a push from on high for more volume – throw more at the wall and more will stick – but often, it’s very much a case of more for less: more books without more marketing spend; more output but no more budget for quality editorial and design; more authors but no more resourcing to ensure good author management.”

From an article in The Bookseller, May 2nd(NB the link may not be accessible for everyone).

GOOD NEWS!

Murder among the Roses by Liz FieldingGood news for Liz Fielding fans!

She has a new book out!

This time she’s giving us a mystery set in one of her much-loved English country towns, Murder Among the Roses. I pre-ordered it and read it in one gulp, deep into the night. I can tell you, it has her signature tone of kindly humour, allied with a cracker of a mystery!

As a fellow writer who is pretty clueless about all things marketing, I wanted to ask Liz about the practicalities of promoting a book which is, for her, a new type of story.

Promoting a book: when to start and who does what

Q1  When did you start to tell people about Murder Among the Roses, Liz?
Has it set you any new challenges?
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Formatting Back Matter : hints for Independent Publishers

fanfare of trumpetsBack matter is where the independent publisher can blow their own trumpet. It’s a great PR opportunity for an author to get readers involved and, crucially, buying more of the author’s books. So it’s worth doing it as well as you possibly can.

Back matter is probably the second-last thing an author needs to do before uploading her ebook. (The last thing is to update the Table of Contents.) Before doing back matter, you should have done all in the following list (click to see my previous blogs on how to do them):

What should be in back matter?

Back matter is very much at the discretion of the author but the following are often included: Continue reading