The very first piece of advice that I remember anyone giving me about writing was, “Avoid cliché.” I was ten. I had to look up “cliché”. So now I have a question.
A cliché is a word or phrase so worn out by overuse that it has deteriorated until it is meaningless. It may once have been striking. Today it is white noise.
The gentle reader ignores it. The ungentle critic berates the writer for laziness and lack of originality.
Dickens got away with “It is a far, far better thing I do, than I have ever done,” because he thought of it first. After that it became popular, then heard widely, then untouchable by any writer with pretensions to respectability.