Earlier this week, our own Liz Fielding published a blog about her series covers over 30 years of her writing career. It was fascinating. And it made me think about brands and series.
What makes Series Covers?
Harlequin Mills & Boon have been producing different series for decades. Readers may be fans of one or more of these series. Perhaps they love Medicals (left), or Historicals (right).
Readers expect to be able to identify their particular series covers the moment they look at the shelves in the bookshop. It used to be easy because of the colour coding: for example, Medicals were the jade green shown above; Historicals were Dairy Milk Purple. Modern and Romance (of which more below) also had the swoosh against blue (for Modern) and orange (for Romance).
And within their favourite series, readers want to be able to pick out the authors whose books they love. Preferably without having to peer at tiny or barely legible print. The two cover images above don’t get very high marks on that front. It would have been easy to remedy, though.
To give the paying customers what they want. Simples, no? Isn’t that what branding is about? Well… Continue reading →
Today our guest blogger is multi-award-winning historical author Sarah Mallory who has more than 40 books under her belt, under various writing names including Melinda Hammond.
Although Sarah was born in the West Country, she now lives on the romantic Yorkshire moors, within a stone’s throw of Brontë country which is, she says, a constant source of inspiration. She is also inspired by history, an abiding love, and the Hive can vouch for her wide knowledge of the Regency and other periods. Get her into a corner (with a glass of something) and the discussion flows wonderfully.
At the request of the Hive, Sarah is going to tell us about her experience of writing historical romantic novels in a series. These days, it’s the received wisdom that readers want series books. So a guide from an award-winning author sounds just the ticket. Over to Sarah . . .