I suppose it was inevitable that February should become Romance Reading Month. There’s St Valentine doing his bit on the 14th to remind the world that romantic love is a) universal b) important and c) can be awkward. The material of good stories, in fact.
It seems to me that Valentine’s Day gets increasing attention every year. Partly this is because Bloggins’ Aniversary And Activity Day has long been the jobbing editor’s lifeline to fill an blank column or an empty four minutes on broadcast magazine programmes.
Clearly there’s even more and more slots to fill these days, what with social media ‘n’ all. And, frankly, St Valentine doesn’t face many candidates for rival celebration attention in the shortest month. Ground Hog Day anyone?